Email marketing is still a great way for publishers to drive engagement and conversions with their brands. Yet there’s a lot publishers can do to optimize their strategies. Email isn’t a build-it-and-forget-it platform. You should be constantly experimenting with ways to improve and manage your lists, value propositions and content and design, to name just a few areas. Here, we offer a ton of solid advice and recommendations from Anna Rawling, VP of digital engagement and retention at The Economist, and Phil Barrett, SVP at Purch, a content and commerce network of sites across consumer tech, lifestyle and entertainment.