Digital Marketer • Ecommerce Leader • Mobile Evangelist

Moving past the ad blocking arms race and back to the consumer

Ad blocking has forced the publishing industry to rethink its reliance on advertising, and several digital publishers have incorporated ecommerce and affiliate links as a way to diversify their revenue streams. Now, those same ecommerce links, previously considered immune to ad blockers, are the “latest unlikely casualty of ad blocking,” according to a recent article from Digiday.

While Purch’s ecommerce or facilitated ecommerce links haven’t been tangibly impacted, ad blocking – and this particular type – is forcing all publishers to rethink monetization strategy and user experience.