Digital Marketer • Ecommerce Leader • VR / AR / MR Evangelist

Purch’s strategy to make complex buying decisions easy and actionable

Our increasing expectation that mobile can deliver personal and relevant information, assistance and advice every step of the daily journey paves the way for exciting and innovative approaches that combine content and marketing to suit individual context, preference and ‘need-state’. Eager to take advantage of new opportunities at the intersection of content and commerce, Purch, which operates Web sites such as Top Ten Reviews and Tom’s Guide, is pursuing a bold strategy to make complex buying decisions easy and actionable for ‘mobile-first’ consumers.

The acquisition of ShopSavvy, one of the largest mobile shopping apps (available on iOS and Android) with more than one million active monthly users and 30 million downloads to date, is the latest move in Purch’s wider push to equip consumers with information as they seek to research, find and buy the products that are best for them. Peggy Anne Salz — mobile analyst, nine-time author and Content Marketing Strategist at MobileGroove — catches up with Phil Barrett, senior VP at Purch, to discuss how publishers can tap mobile to make the most of their assets, grow their audience and — ultimately — bridge the digital realm and the physical world.