Digital Marketer • Ecommerce Leader • Mobile Evangelist

Untether.tv interview

How mobile marketing has evolved from a truck pulling a rotating sign down the street to a great brand amplifier with Phil Barrett, Senior Director of  Digital Marketing at RIM -  Oct, 2010

UNTETHER.tv was the official broadcast partner for the recent Mobile Innovation Week and this is one of the sessions we had while on location in Toronto.

Here’s another all-too-short session with a knowledgeable person in mobile – this time it is Phil Barrett now Senior Director Digital Marketing at handset maker RIM (Phil was with BStreet Communications at the time of this interview). Phil discusses the need to move into mobile as a brand, the need to target effectively and the need to create awareness through traditional channels in order to succeed.