Digital Marketer • Ecommerce Leader • Mobile Evangelist

Portfolio

  • How mobile publishers can use content to drive commerce

    How mobile publishers can use content to

    Phil Barrett, Senior VP  and GM at Purch, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to…

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  • CMO.com Wants To Know: What’s Next For Programmatic?

    CMO.com Wants To Know: What’s Next For P

    Programmatic advertising became an industry buzzword back in 2011, but it was no passing fad. Programmatic ad spending reached nearly $15 billion…

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  • In The Age Of Ad Blocking, Publishers Must Shift Focus To Lifetime Value

    In The Age Of Ad Blocking, Publishers Mu

    “The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by…

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  • Purch’s Phil Barrett: The War Is On For Lifetime Value, Header Bidding Heats Up

    Purch’s Phil Barrett: The War Is O

    RTBlog spoke with Phil Barrett, senior VP at Purch, a publisher of Web titles that include Tom’s Guide and Tom’s…

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  • Exclusive: Here’s how Purch’s purchase of ShopSavvy will affect the startup, Dallas

    Exclusive: Here’s how Purch’

    ShopSavvy soon will have the resources it needs to scale its business after being acquired by New York City-based company…

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  • Amazon’s first physical bookstore: offline’s death has been exaggerated

    Amazon’s first physical bookstore: offli

    “In Amazon’s case, besides the obvious consumer benefit of not feeling guilty over ‘web-rooming’ first, the company gets to collect…

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  • Purch Makes Shopping Easy With New Purchx App & Purch Marketplace

    Purch Makes Shopping Easy With New Purch

    Content and commerce innovator retools recently acquired Consumr app to create the ultimate mobile shopping companion; launches Purch Marketplace, a…

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  • Challenging web design

    Challenging web design

    The much-discussed design technique that renders sites for all devices  is proving its worth to some retailers. But is it…

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  • Responsive Design makes its case

    Responsive Design makes its case

    Analysis from Internet Retailer’s newly published 2014 Guide to E-Commerce Site Design & Usability lays out the pros and cons…

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  • 3 Tips for Winning Loyalty

    3 Tips for Winning Loyalty

    You’re an entrepreneur who has successfully navigated the shopper journey ecosystem to generate new customers -- only to see most of…

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  • Untether.tv interview

    Untether.tv interview

    How mobile marketing has evolved from a truck pulling a rotating sign down the street to a great brand amplifier…

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