Digital Marketer • Ecommerce Leader • Mobile Evangelist

Industry bylines & guest columns

  • Moving past the ad blocking arms race and back to the consumer

    Moving past the ad blocking arms race an

    Ad blocking has forced the publishing industry to rethink its reliance on advertising, and several digital publishers have incorporated ecommerce…

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  • Lackluster Email Performance? Try These Tips

    Lackluster Email Performance? Try These

    Email marketing is still a great way for publishers to drive engagement and conversions with their brands. Yet there’s a…

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  • Marrying Apps with the Mobile Web

    Marrying Apps with the Mobile Web

    It's time to move past the native app versus mobile web debate. A lot of digital ink has been spilled…

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  • Publishers See Rising Premium On Mobile Advertising

    Publishers See Rising Premium On Mobile

    “The Sell-Sider” is a column written by the sell side of the digital media community. Mobile advertising is growing faster…

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  • Purch’s strategy to make complex buying decisions easy and actionable

    Purch’s strategy to make complex buying

    Our increasing expectation that mobile can deliver personal and relevant information, assistance and advice every step of the daily journey…

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  • Purch Introduces Purch Perks – A New Membership Program to Reward our Loyal Customers

    Purch Introduces Purch Perks – A New Mem

    We recently launched Purch Perks, a new loyalty program we’re rolling out across our sites and services to reward our 20…

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  • Publishers Need to be Mobile Ready – Whether They Like It or Not: Q&A with Phil Barrett, SVP & GM, Purch

    Publishers Need to be Mobile Ready – Whe

    Publishers don’t have an easy ride; and with so much to navigate in a constantly changing digital environment, the challenges…

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  • Why Amazon Alexa is so dominant right now

    Why Amazon Alexa is so dominant right no

    Voice interfaces are getting a lot of buzz right now, and for good reason. Gartner predicts that by 2018, 30 percent…

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