Digital Marketer • Ecommerce Leader • Mobile Evangelist

Industry bylines & guest columns

  • Three ways publishers are bringing sophistication to e-commerce

    Three ways publishers are bringing sophi

    The New York Times announced it had purchased The Wirecutter and its sister site, The Sweethome, for just over $30…

    Read more

  • What Industry Will Amazon Enter Next?

    What Industry Will Amazon Enter Next?

    Amazon.com, Inc. (ticker: AMZN) does pretty much everything retail. What started as an online bookseller quickly expanded into other product…

    Read more

  • As comparison shopping becomes the new norm, many publishers expand services

    As comparison shopping becomes the new n

    Guest column: Phil Barrett of Purch discusses how today’s consumers are looking for content and tools to help them make…

    Read more

  • Alibaba (BABA) Stock Soars as Earnings Wallop Expectations

    Alibaba (BABA) Stock Soars as Earnings W

    Alibaba Group Holding (ticker: BABA), the largest Chinese company listed on a U.S. exchange, easily beat earnings and revenue expectations…

    Read more

  • How mobile publishers can use content to drive commerce

    How mobile publishers can use content to

    Phil Barrett, Senior VP  and GM at Purch, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to…

    Read more

  • CMO.com Wants To Know: What’s Next For Programmatic?

    CMO.com Wants To Know: What’s Next For P

    Programmatic advertising became an industry buzzword back in 2011, but it was no passing fad. Programmatic ad spending reached nearly $15 billion…

    Read more

  • In The Age Of Ad Blocking, Publishers Must Shift Focus To Lifetime Value

    In The Age Of Ad Blocking, Publishers Mu

    “The Sell-Sider” is a column written by the sell side of the digital media community. Today's column is written by…

    Read more

  • Purch’s Phil Barrett: The War Is On For Lifetime Value, Header Bidding Heats Up

    Purch’s Phil Barrett: The War Is O

    RTBlog spoke with Phil Barrett, senior VP at Purch, a publisher of Web titles that include Tom’s Guide and Tom’s…

    Read more