Digital Marketer • Ecommerce Leader • Mobile Evangelist

Interviews

  • Publishers Need to be Mobile Ready – Whether They Like It or Not: Q&A with Phil Barrett, SVP & GM, Purch

    Publishers Need to be Mobile Ready – Whe

    Publishers don’t have an easy ride; and with so much to navigate in a constantly changing digital environment, the challenges…

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  • Three ways publishers are bringing sophistication to e-commerce

    Three ways publishers are bringing sophi

    The New York Times announced it had purchased The Wirecutter and its sister site, The Sweethome, for just over $30…

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  • How mobile publishers can use content to drive commerce

    How mobile publishers can use content to

    Phil Barrett, Senior VP  and GM at Purch, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to…

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  • Purch’s Phil Barrett: The War Is On For Lifetime Value, Header Bidding Heats Up

    Purch’s Phil Barrett: The War Is O

    RTBlog spoke with Phil Barrett, senior VP at Purch, a publisher of Web titles that include Tom’s Guide and Tom’s…

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  • Challenging web design

    Challenging web design

    The much-discussed design technique that renders sites for all devices  is proving its worth to some retailers. But is it…

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  • Responsive Design makes its case

    Responsive Design makes its case

    Analysis from Internet Retailer’s newly published 2014 Guide to E-Commerce Site Design & Usability lays out the pros and cons…

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  • Untether.tv interview

    Untether.tv interview

    How mobile marketing has evolved from a truck pulling a rotating sign down the street to a great brand amplifier…

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