Digital Marketer • Ecommerce Leader • VR / AR / MR Evangelist

Portfolio Category: INDUSTRY ARTICLES

Moving past the ad blocking arms race and back to the consumer

Ad blocking has forced the publishing industry to rethink its reliance on advertising, and several digital publishers have incorporated ecommerce and affiliate links as a way to diversify their revenue streams. Now, those same ecommerce links, previously considered immune to ad blockers, are the “latest unlikely casualty of ad blocking,” according to a recent article…
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Lackluster Email Performance? Try These Tips

Email marketing is still a great way for publishers to drive engagement and conversions with their brands. Yet there’s a lot publishers can do to optimize their strategies. Email isn’t a build-it-and-forget-it platform. You should be constantly experimenting with ways to improve and manage your lists, value propositions and content and design, to name just…
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Publishers See Rising Premium On Mobile Advertising

“The Sell-Sider” is a column written by the sell side of the digital media community. Mobile advertising is growing faster than all other forms of digital advertising, predicted to reach nearly $42 billion in the U.S. by 2018. There’s been a general “premium” on this relatively young channel, as the inherent qualities of mobile offer…
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Purch’s strategy to make complex buying decisions easy and actionable

Our increasing expectation that mobile can deliver personal and relevant information, assistance and advice every step of the daily journey paves the way for exciting and innovative approaches that combine content and marketing to suit individual context, preference and ‘need-state’. Eager to take advantage of new opportunities at the intersection of content and commerce, Purch,…
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