Digital Marketer • Ecommerce Leader • VR / AR / MR Evangelist

Portfolio Tag: mobile

Marrying Apps with the Mobile Web

It's time to move past the native app versus mobile web debate. A lot of digital ink has been spilled over the mobile web versus native app debate, but it's time to call a truce. The question is not which will win, but rather, how can businesses leverage both environments to provide a frictionless user…
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Publishers See Rising Premium On Mobile Advertising

“The Sell-Sider” is a column written by the sell side of the digital media community. Mobile advertising is growing faster than all other forms of digital advertising, predicted to reach nearly $42 billion in the U.S. by 2018. There’s been a general “premium” on this relatively young channel, as the inherent qualities of mobile offer…
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Purch’s strategy to make complex buying decisions easy and actionable

Our increasing expectation that mobile can deliver personal and relevant information, assistance and advice every step of the daily journey paves the way for exciting and innovative approaches that combine content and marketing to suit individual context, preference and ‘need-state’. Eager to take advantage of new opportunities at the intersection of content and commerce, Purch,…
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