Digital Marketer • Ecommerce Leader • VR / AR / MR Evangelist

I have over ten years experience of International Executive Search across the Digital, Media, Marketing and Technology space. During this time I have worked on Pan European searches delivering top end shortlists to a variety of companies; from large global brands to US start up's trying to gain a foothold in Europe. I have completed searches in all of the main European territories and have successfully helped set up a large number of successful US businesses in the UK.

I am currently the Director at Cameron McInnes - an International Digital Executive Search consultancy. We operate the traditional search methods but incorporate a personal and bespoke service; being a boutique agency we can adapt to our clients needs, building projects around them. Reputation is the key to our success and we work to ensure our delivery track record is the best in the market.

I believe that my background and experience qualify me to evaluate Mr. Barrett’s background and accomplishments.

I became familiar with the work of Mr. Barrett while doing business development research. The company he works for (Purch) has a strong European presence in addition to being one of the largest digital media publishes in the USA.  It is my opinion that Mr. Barrett is among the top 2% of digital media and marketing leaders worldwide and would be an exceptionally valuable asset to any company seeking strategic and thought leadership in digital and mobile media.

Mr. Barrett belongs to a rare breed of digital media executives who have been able to apply their unique talents and skills to various successful uses across several industries and from both the agency, brand and publisher sides of the business.  In the field of digital media, many develop an expertise in only one area, however, Mr. Barrett has succeeded in providing significant contributions to the broader fields of mobile and loyalty marketing by developing brilliant cross-platform programs and applying them in several industry verticals including retail, finance, automotive and publishing. Mr. Barrett’s recent development of a horizontal loyalty service layer for 12 internet media brands is innovative and potentially game changing for publishers who are looking for ways to halt the decline in traffic to their sites as consumers abandon traditional websites for social and mobile app platforms to get their news and information.

Mr. Barrett has proven his ability to make significant contributions to the field of digital media and he has rightfully gained recognition in the international community as a thought leader with extraordinary ability. There is no doubt in mind that he will continue to make such outstanding contributions.

Director at Cameron McInnes,