I have spent my career working with exceptional brands and leaders of industry in many capacities including holding senior roles with two of the world’s largest and best known digital agencies (Razorfish & Leo Burnett).
After over 25 years of working with the world’s largest brands I joined Linkedin where I’m the Global Agency Partner Lead. In this role I work with leading agencies from around the globe and continue to work with the best of the best in the industry. Linkedin is the world’s largest professional network with 400 milion+ members.
I’ve known of Mr. Barrett for many years through his reputation as a thought leader and digital media innovator. His work at BlackBerry is well known to me as some of it was truly a first for our industry and years ahead of the competition. He led efforts to create the world’s first truly “responsive” website for tablets – at least two years before even the term responsive became an industry standard. Although the platform it was designed for ultimately did not succeed (the BlackBerry Playbook), he set the gold standard for how other brands and agencies should build websites that respond to the sizing, format and hardware specifications of a device.
Mr. Barrett’s recent press releases around combining a large shopping mobile App (ShopSavvy) with a loyalty service derived from their acquisition of ActiveJunky.com is pure brilliance. Developing a shopping specific loyalty program that is mobile enabled to serve their 100 million monthly users through their family of brands is to my knowledge a first globally for a digital publisher. It’s impressive to me that he was able to execute on such an ambitious and never been done before program – especially when you consider the strategic and technological implications for getting this done.
Mr. Barrett also tends to appear on my industry radar as a prolific social media personality. His Linkedin profile is among the top 1% of all members due to the number of connections, interactions and endorsements he has received. He’s also a gifted communicator as evidenced by his presentations and participation in industry events as a speaker, moderator or panel guest.
Mr. Barrett’s exceptional abilities as a digital marketing strategist and leader puts him in a category above most. Having worked with agencies and brands from around the world, my assessment comes with a global lens and filter.Senior Leader, Linkedin